Here’s something we haven’t seen yet. Dwight Lykins and Jesse Lankford are the founders of Let’s Toast, a new food truck based in Cedar Falls. Our curiosity was piqued, and yours should be too. Here are some of Dwight’s thoughts, as directed by our questions. If you see their truck around, make sure to be hungry.
87c: Why Toast?
Let’s Toast: The techniques we use in our kitchen are Spanish influenced, and the
basis of Spanish gastronomy is tapas. Small portion sizes, with a wide
range of fresh ingredients. My partner and I both love this idea, fresh
ingredients, great combinations on top of the simplest of things, toast.
87c: I looked at your Twitter feed and it only features pictures of you(I assume?) building something that looks like a camper. Where’s the toast?
Let’s Toast: We actually do have pictures of a few of our toasts. Currently the
Mighty Ahi, and the Crunch are both featured on twitter, as well as our
first round of wheatgrass harvest. The picture you mentioned is indeed
myself working on restoring our 1985 coca cola food trailer. This is the
first thing people can look for. Essentially we aim to be the first
”regularly” operating independent food truck in Iowa.
87c: Tell me about the bread you put the goods on. Is the bread the celebrity or are the toppings?
Let’s Toast: We will exclusively be using ‘Big Sky Bakery’ bread’s for all of the
toast. The toppings are what make our toast great. If we only served bread
out of a toaster, spread a little butter and jam, people wouldn’t see the
allure. Creative, unique, and healthy toast-centric breakfast and late
night choices are what we are all about.
87c: How many does it take to get full? How many will I actually buy when I am stumbling home after a long Friday night liver workout?
Let’s Toast: In keeping with traditional tapa service, we offer either a full portion
(1 full piece of bread) or a half portion (A diagonally cut piece of
bread). While some options (e.g. The Ruben or The Blues) are designed to be
more of a sandwich, and some might find them to be “to much” in a full
size. All of our specialty toasts will fill you up with just 1 order. Our
Kala Kart (Dollar Menu) is an option for someone who just needs a quick
bite, or if you have the munchies, and 1 specialty just wasn’t quite enough.
87c: How did you get into the foodtruck industry?
Let’s Toast: I’m a massive music fan and like any teenager way into music, I wanted
to live in a van, tour the country and play in a band. However I quickly
realized I had zero musical talent, instead I discovered a passion for food
and service. I’m studying the culinary arts in Vancouver British Columbia.
A huge movement on the west coast of both the United States and Canada is
food trucks, We spent the fall and winter researching in California,
Oregon, Vancouver and Seattle. We saw huge followings and devoted fans, and knew a food truck was a viable option for us. We started Let’s Toast when we were both 20 years old, as much as we want to open a brick and mortar cafe right away (we have plans too) we want to be able to hire staff and in this economy I don’t know if we could do that with out starting as a food
87c: Legislation and Regulation. The Des Moines Ruling Class is all about keeping people like you off our streets. We don’t agree with that. What are you doing to help free the streets of Des Moines?
Let’s Toast: From the moment Let’s Toast was conceived we were proactive in both our research, and networking. We need to continue to build strong relationships
with both municipal leaders, and industry professionals. We are working
hard at providing leadership in the food truck movement here in Des Moines.
While theres still a lot of work that needs to be done, we are confident
that the city of Des Moines will be open to bringing jobs and an industry
poised for economic growth to the metro.
87c: What is the worst item on your menu?
(Unanswered. A father loves all his children equally.)
87c: What hours are you open?
Let’s Toast: We are still in development, we plan on running a few events in late
summer. But our target open is in the fall of 2013. A typical day would be
breakfast service 7a-10a and late night service from 9p-3a. We will be
utilizing twitter (@toast2it) to interface with our fans, providing
location and times to toast
87c: Do you feel bad about preying on poor college students with your fancy menu?
Let’s Toast: We are are poor college students. We hosted focus groups with out target audience- other college students. We got hella comments about the menu good and bad. We listened and re-worked the menu in response to those comments. Currently nothing on our menu is over $8. With a vast majority of options under $4. We know pricing is important, and we aim to bring a quality and healthy product to our guests, with out breaking the bank.
Good luck up there, guys. And come park out front of our shop sometime.