We began with Dimond Bike’s existing logo, gave it purpose, and built their identity around it.
What’s in a name? In this case, everything. The name Dimond references both the diamond gemstone as well as the construction of the bikes themselves.
Traditional bikes use a double diamond construction, known commonly as the “A-frame.” If you subtract the A-frame from a double diamond bike, and add lots of carbon, pressure, and time you get the Dimond bicycle. A symbol of your strength, commitment, and love – much like the gemstone itself.
Website coming soon.