Badowers Sportsmen

After the successful launch of Badowers Online, the store is now adding a new department. Badowers Sportsmen focuses on the rich outdoor heritage and the quaint towns that make up our great state and encourages people to explore their nearby surroundings. All of the clothing and goods sourced are American made, geared towards the active outdoorsmen.

8/7 Central was asked to create the content for this new campaign, including photography, video, and design. A few of us spent a beautiful weekend in October exploring and fishing the Driftless area in Northeast Iowa.

We’re very proud of the way the whole project came together and happily share Badowers’ vision!

 

Badowers Sportsmen from Garrett Cornelison on Vimeo.








Photography: Garrett Cornelison & Justin Meyer

Video & editing: Garrett Cornelison & Brad Argo (Blur)

Web Design:Justin Meyer & John Solarz

Graphic Design: Adam Ferry

LifeServed

This public service announcement goes out to LifeServe Blood Center, our neighbors across the street who do a stellar job of saving the fluid that saves lives. You guys do a lot to help the community. However, we have some complaints about the window signage we stare at every day from our front window.

He’s a good looking man but we have been making eye contact for about six months now and he hasn’t blinked yet. Something about his gaze makes us feel guilty for going home at night. It’s like he’s not upset at us for calling it a day, but wishes we would try a little harder and wants us to live up to our full potential. Like a father you don’t want to disappoint.

We try not to pay attention to the girls in hopes they’ll go away.

So here’s the deal. It’s Christmastime, and we are in a giving mood. Get a hold of us and we’ll donate as much design time as is needed to make these windows the pride of the East Village. We would donate some blood as an extra incentive to make this happen, but most of us pass out around needles.

 

Eat it!

I dare you to read through the list below without getting hungry.

We have the best clients. This is a list of some of the amazing “restaurants” we have gotten to team up with over the last few years. We have printed their shirts, created their websites, printed their menus, created their logos, etc.
I would highly suggest you give them your patronage.

-Justin

AK O’Connors
Baru 66
Beaver Tap
Centro
City Bakery
CAB Co.
Flarah’s
Flour
Goodsons
Hessen Haus
Host
Jethro’s
La Mie Bakery
Lucca
Luna Bistro
Mad House Brewery
Mars Cafe
Open Sesame
Palmer’s
Peace Tree Brewery
Proof
Red Bistro
South Union Bread Co.
Tartine
Thai Flavors
The Cheese Shop
Tacopocalypse
The Royal Mile
The Village Bean
Trostel’s Dish
Z’Mariks
Zingaro
Zombie Burger

Did we forget you? Let us know! Would you like to be on this list? Contact us and let us help you out!

Tartine

Proof

Red Bistro

Baru 66 - Cooking Class

Palmer's Catering

Really Kindof Amazing Workplace

There are a lot of perks to my job. First and foremost, I’m surrounded by a team of truly talented people who all take great pride in what they do. We get to create things from scratch almost every single day and we get to be part of a trade that still makes things by hand, a community on the verge of extinction. We get to support our local community while sourcing most of our garments from right here in America. Clubs, bands, schools, teams, fundraisers, and start-ups all come to us when they want truly creative design on high quality apparel. We have freedom not only creatively and with our schedules, but in what we say and do, think and feel, and even wear to work. There is no dress code, but that doesn’t mean we wear our underwear outside of our pants and we don’t have to listen to Lite 104.1 but that doesn’t mean we listen to Lazer 103.3 either.

Instead of casual Fridays, we occasionally have Formal Fridays or Kenny G Fridays where all we play is Kenny G (until everyone runs out of song vetos). We almost always have beer in our fridge and are free to drink it whenever we want. This doesn’t mean we hammer a 6-pack before noon and pass out on the lawn, it just means we keep some suds in our fridge knowing that someone might encounter the need to have a cold one in the middle of the afternoon. Instead of fostering irresponsibility and the desire to punch out at 4:59 to catch the tail end of some lousy happy hour, it encourages us to stay in the shop and enjoy overtime with our co-workers.

When we advertise for an internship, even a barely paid one, we don’t have just 3 or 4 applicants. We get almost 50 eager responses. That’s 5 times more people than our actual workforce. 50 kids ready to challenge themselves and work their hands to the bone for meager monetary compensation and the chance of a full time gig. We’re honored by this. We realize we have created an environment where people want to work and that’s the sole reason our turnover rate is so low. It could be all the fumes we’re inhaling, but people don’t mind coming in to work at 8/7 every day. Sure, some days we’d rather be snowboarding or at the movies, but for the most part a job that’s akin to all-day-art-class is hard to beat.

Of course with this power, comes great responsibility, as they say. We must be willing to respect and trust each other and work hard when necessary. It requires us to pull our own weight and at times the weight of others. This is how it should work.
And so far, it has.

I just returned from a 4 week paid sabbatical. I planned for myself a 5,000 mile roadtrip through the West, a drive I’ve always wanted to make. I hoped to get out of town and find some new inspiration, visit old friends, peer off into distant landscapes and meet new people along the way. Photography has long been a passion of mine, but I don’t have the time to indulge it fully. So I went to take pictures and see how others spent their days and lived their lives. I took thousands of images, I read books, wrote and played music with strangers. A lot of this you can find on the blog my fellow traveler, Carla, and I built to document our trip: www.reallykindofamazing.com

Countless other ideas, books and projects have spun off as a result of this extended time off. I look forward to pursuing all of them. I returned home and to work feeling more refreshed than ever. I left with the overwhelming need to get away and returned with the unmistakable desire to come home. I’m lucky. Really kindof amazingly lucky. I understand this. I wrapped up my jobs as best I could before I left and turned things over to the guys in the print department. They handled their current workloads as well as mine and I’m grateful for that. Their thanks will be returned to them during their months off.

We asked ourselves, “who else out there operates like us?” and “couldn’t this slowly spark a movement?” “what if more companies in America started doing this for their employees?” What if companies that experience slower months, especially in the winter, negotiated a semi-paid sabbatical and enjoyed lower overheads? What if they freed up space for a temporary intern to get their foot in the door? What if they invested in the long-term benefits of happy and healthy employees rather than the short-term ones? What if companies treated their adult employees like adults? That is, adults with other interests and passions beyond their love for balancing spreadsheets? It’s lofty, we know. But take it from us, it’s feasible and more importantly, it’s necessary. Bring it up in your next board meeting – we dare you.

A company not far from here in Chicago IL, has a benefits package that would make a Western European jealous. Red Frog Events rewards their hard-working employees with unlimited vacation days, one work-from-home-day per week, and a paid 4-week vacation (guest included) to another country, in addition to the outstanding package that already includes health benefits, 401k and birthday massages. And nobody in their industry told them they had to do that. No parent company prescribed to them their corporate culture. We, like them, decided that in order to get the most out of our employees when they are at work, we must make arrangements to manage when they’re not.

That to me is the mark of a strong and healthy company and the only kind of company that will ever employ me and my talents.
~Garrett Cornelison

“the CAPITALS” postcard series from my roadtrip

Badowers Overhaul

If you are looking for something to do this Thursday (or even if you have plans) Badowers is showing off their new remodeling and branding. The party goes from 5 until 8, with the official after-party taking place at the nearby Alpine Lounge.

Lining up Badower’s new vision with an appropriate visual identity was the challenge. We felt that the way it was before referenced a very specific era and spoke to a definite iconic visual language that has nothing to do with how Badowers saw themselves moving forward.

After developing a compass statement for the new vision, we felt that we needed to go further back into history to help determine the future of the Badowers identity. We needed to rediscover a typeface that reflects the simplicity, durability and timelessness of men’s wardrobe staples. Furthermore, accessibility, simplification and functionality needed to enter men’s social conscious before the notion of what a timeless wardrobe staple could be established. For example, the looms of the industrial revolution made material more accessible. The Gold Rush and mining lead to denim as a widely used functional work pant. Men were moving away from the embroidered and jewelled and towards simple and formal comfort. Many sanserif typefaces came into existence around the same time as these historical markers with the same accessible, simple and functional purpose. By applying the actual scale of a man to the letter forms, we narrowed our selection to the typeface that you now see Badowers using. The colors dark grey (90% black) and white are used for their functionality.

We were also asked to help create a look book. Not to be confused with a catalog, the look book’s purpose is to build excitement around Badowers. It gives us a glimpse into who Badowers is as well as allowing the viewer to project themselves into the lifestyle environment it creates. In this look book you may notice a white line running throughout the some of the spreads. This line references a “dynamic thread” connecting the range of classic wardrobe staples that Badowers has to offer.

Our own Garrett Cornelison was tapped as the photographer to shoot the look book. With the help of Jen Morrow, he scouted the coolest spots along Ingersoll within an 8 block radius of the store. David Bartells, the model, showed up around 5am so they could capture some of the moody early morning light over the eastern horizon. Here is a sneak peek of what will be available to all who come Thursday night.

Tony Muse – VineMe.com

One of favorite new things coming out of the Des Moines area right now is an interesting little site called VineMe.com. The site is great not just for storing personnel photos, but also for viewing history through everyday photos; a ”Timeline for the World” if you will. Tony Muse was the founder of this service. We poked thumbtacks into his leg until he finally started answering our questions.

8/7: First off, we’d like to know where the idea came from?

TM: The idea was born while looking through old photos with my family one night and  being both overwhelmed by the amount of photos and people that were buried and forgotten in shoe boxes and the lack of any clarity we could make while trying to view them.

8/7: What have you learned throughout the creation process?

TM: I have learned to surround myself and delegate to people who are much smarter and efficient at those particular things and to be open minded throughout the process to ideas and opportunities that pop up.

8/7: Sounds about right.  Where would you like to see VineMe go from here?

TM: We would love to see people help us tell the story of the world through the photos they have taken or accumulated through out their lives. If people start from a micro concept of just posting the stories they have….and we add those to the stories that others have…we will be able to tell the macro story about what has helped shape the world.. It feels large when you voice it but if you just start with yourself, you will not believe how much information you alone are just sitting on. From a user standpoint we think this site is simple and entertaining and from an educational standpoint, we think this site is an amazing tool for the visual society that we are.

8/7:  So what do you do with the rest of your time?

TM: A large part of my time (by choice) is spent with my family as I have kids all over the place doing all kinds of things. I try and not miss performances or events as I know what it meant to me to always look over and see my father there. By day I sell real estate for Re Max Real Estate Concepts and I have been blessed by living in Des Moines my whole life so I have a few people who know I am the one to call if they need something. I dabble a bit in Inline speedskating (just a bit), bicycle racing and my newest venture which is roller derby. You can check some of that stuff out at TonyMuse.com. This vineme adventure is a bit outside of my past professions but the direction and passion keep me excited every day just to get after it.

Around the Shop

A visual representation of 8/7 Central at 7/6 Central March 28th, 2011.

Shawn’s hand is healing nicely after a month being in a cast. That’s ink.

If you haven’t tried Peace Tree Beer yet, do. They have our highest recommendation.

And… the fun stuff. You can see Jon in the background.

The MakerBot is the newest addition to the shop and will be tonight’s project. It will still be a while before it’s ready to print.

©2010 8/7 Central